Review 2017 Look into 2018

The 2017 DE&E national agency conference is grandly held in Hangzhou in January 16, 2018.Agents from all over the world get together here to review 2017 and look into the future.DE&E group president Dekang Gao deploies 2018 strategic plan.

Review 2017

The 2017 performance of DE&E was great and DE&E achieved the expectation fully.

Over 1583 deals joined us and more than 1042 stores were established.Two Factory Direct Sales in June and November attracted over 200,000 people from more than 50 cities.The sales was 2 billion RMB, and thus, broke the record.

DE&E put more effort into brand building in 2017.According to the brand strategy about “Differentiation & Focus”，DE&E advertised in multiple channels such as airports and railway stations.What’s more,DE&E cooperated with several main TV stations.Therefore，DE&E attracted more and more people's attention and the brand influence has been greatly improved.

In 2017,DE&E developed a lot of new products such as “NOVA””Victory”in 2017 under the support of strong R & D team and the newly founded 4.0 industrial factory, which was invested for more than 100 million dollars.

Annual awards ceremony

DE&E’s fruitful 2017 comes from the effort of every agents.Therefore, lots of awards were presented to thank the extraordinary agents.

look into 2018

Under the guidance of President Dekang Gao’s 2018 strategic plan,deputy general manager Jinsheng Bu makes out the 2018 key work plan.

In 2018,DE&E will strengthen brand promotion and the R & D of new products;expand the product lineup. Mr.Bu also released the brand new slogan:Just for wonderful life!

2017,DE&E made great progresses;

2018,DE&E determines to become a leader in the kitchen appliances industry.